Knock China · 敲 [ HOW]
Open The Door In One Month Not Six
一個月敲開中國市場
About us
Test China in one month, not six
We import small batches under our own company through Cross-Border E-Commerce - CBEC strategy. Your product goes live on Xiaohongshu and Douyin to start in four to six weeks — with social media and creator seeding running from day one.
You learn whether China wants it. Before committing to the full pathway.
Send me your product. I'll tell you within a week whether it's feasible and what it would cost.
In market in one month. Verdict in six.
Storefront when you've earned it.
The Problem · 問題
Entering China takes 6-12 months and a fortune. Before you know if it works.
General trade means a Chinese entity, a bank account, NMPA registration, and a testing pathway. Three to six months of cost and complexity before a single unit sells.
Most brands spend a million dollars finding out China doesn't want their product.
There's a faster way to find out.
STEP 01
THE ENTRY POINT
Product live 4+ weeks.
CBEC Strategy
Import under our company
We open Xiaohongshu and Douyin accounts set up and verified for your brand.
Import under our own company — no Chinese entity needed on your side at this stage.
You do two things:
1. Fill up the ingredient list.
2. Ship us a small batch of samples to Hong Kong
Product live within 4–6 weeks.
The Three Steps
STEP 02
FULL MANAGEMENT
Social Media Engagement and Daily Operation
6 Months
Step 01 proved we can get your product into China.
Step 02 grows your brand until China wants it — or tells you it doesn't.
Six months. We build content and creator engine. Measurable growth, reported monthly.
You send the stock for seeding. We run the operation. The market gives its verdict.
STEP 03 Setup & Handover
3-6 months
Once China is working, we build you your own operation 3-6 months
At the end, you own the storefront, the accounts, the company, and the customer data. Our goal is to make you independent. You will need to do more than one thing but we will be with you every step.
You don't have to do it all at once. Start with Step 01.
Why Us
Test First
RMB65,000 and one month to find out whether China wants your product. Your stock in our warehouse, your product in creators' hands, your accounts live. You don't need to build a storefront, register a company, or spend millions — only to find out China didn't want it.
We put our name on your import.
Your product enters China under our company. We are the importer of record — customs, compliance, stock holding, fulfilment. Most consultants tell you how to import. We do it, and we give you the documentation to prove it.
Audience Before Storefront
A Tmall Global storefront costs around RMB 60,000 to build. Launch it with no audience and you pay for every visitor. We run Xiaohongshu and Douyin first, then build the storefront in your name once people are already searching for you.
We'll tell you to stop.
Step 02 is a real test with a real endpoint. If the audience doesn't compound by Month 6, we say so — and we don't sell you Step 03. We'd rather lose the revenue than take you somewhere you shouldn't go.
We're operators, not advisors.
Two named people run this. One took a French skincare brand into Lane Crawford and through three regulatory jurisdictions. One has led China campaigns for drew house, CACTUS JACK, and PLEASURES. You get both.
We build you out, not in.
Our goal is to make you independent. When you're ready, we register your company, open your bank account, and hand over the operation. Most agencies lock clients in. We build an exit.
Kelvin
Twenty years in beauty and consumer goods. At L'Oréal, led product development and coordinated import, customs, and clearance to bring products into China.
Kain
Seven years inside the China market. Campaigns generating over 10 billion impressions for drew house, CACTUS JACK, and PLEASURES. Direct KOL and KOC relationships.
Cristo Lo
Founded Kate Benji Paris and brought it into Hong Kong retail. Counters at Facesss in Lane Crawford. Regulatory approval across France, Hong Kong, and Mainland China.
